Driving Digital Strategy: A Guide to Reimagining Your Business
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Driving Digital Strategy: A Guide to Reimagining Your Business
Driving Digital Strategy: A Guide to Reimagining Your Business
แƒ”แƒ แƒ—แƒ”แƒฃแƒšแƒ˜แƒก #: 83946956

Driving Digital Strategy: A Guide to Reimagining Your Business

แƒ”แƒ แƒ—แƒ”แƒฃแƒšแƒ˜แƒก #: 83946956

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  • Digital transformation is no longer news--it's a necessity.Despite the widespread threat of disruption, many large companies in traditional industries have succeeded at digitizing their businesses in truly transformative ways.The New York Times, formerly a bastion of traditional media, has created a thriving digital product behind a carefully designed paywall. Best Buy has transformed its business in the face of Amazon's threat. John Deere has formed a data-analysis arm to complement its farm-equipment business. And Goldman Sachs and many others are using digital technologies to reimagine their businesses. In Driving Digital Strategy, Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead.For over a decade, Gupta has studied digital transformation at Fortune 500 companies. He knows what works and what doesn't. Merely dabbling in digital or launching a small independent unit, which many companies do, will not bring success. Instead you need to fundamentally change the core of your business and ensure that your digital strategy touches all aspects of your organization: your business model, value chain, customer relationships, and company culture. Gupta covers each aspect in vivid detail while providing navigation tips and best practices along the way.Filled with rich and illuminating case studies of companies at the forefront of digital transformation, Driving Digital Strategy is the comprehensive guide you need to take full advantage of the limitless opportunities the digital age provides.
Publisher Harvard Business Review Press
Publication date 14 Aug. 2018
Language English
Print length 288 pages
ISBN-10 163369268X
ISBN-13 978-1633692688
Item weight 1.05 kg
Dimensions 15.88 x 2.54 x 24.13 cm

แƒžแƒ แƒแƒ“แƒฃแƒฅแƒขแƒ˜แƒก แƒแƒฆแƒฌแƒ”แƒ แƒ˜แƒšแƒแƒ‘แƒ

Driving Digital Strategy: A Guide to Reimagining Your Business

แƒ’แƒแƒฅแƒ•แƒ— แƒ แƒแƒ˜แƒ›แƒ” แƒจแƒ”แƒ™แƒ˜แƒ—แƒฎแƒ•แƒ? แƒ›แƒแƒ’แƒ•แƒ›แƒแƒ แƒ—แƒ”แƒ— แƒฉแƒแƒ—แƒจแƒ˜

แƒ›แƒแƒ›แƒฎแƒ›แƒแƒ แƒ”แƒ‘แƒ”แƒšแƒ—แƒ แƒ™แƒ˜แƒ—แƒฎแƒ•แƒ”แƒ‘แƒ˜ แƒ“แƒ แƒžแƒแƒกแƒฃแƒฎแƒ”แƒ‘แƒ˜

  • แƒ™แƒ˜แƒ—แƒฎแƒ•แƒ: แƒ แƒแƒ’แƒแƒ  แƒ•แƒ˜แƒงแƒ˜แƒ“แƒแƒ— Driving Digital Strategy: A Guide to Reimagining แƒแƒœแƒšแƒแƒ˜แƒœ Ubuy-แƒ“แƒแƒœ?

    แƒžแƒแƒกแƒฃแƒฎแƒ˜: แƒ›แƒแƒ แƒขแƒ˜แƒ•แƒ˜แƒ แƒงแƒ˜แƒ“แƒ•แƒ Driving Digital Strategy: A Guide to Reimagining แƒแƒœแƒšแƒแƒ˜แƒœ Ubuy-แƒ“แƒแƒœ.. แƒ—แƒฅแƒ•แƒ”แƒœ แƒฃแƒ‘แƒ แƒแƒšแƒแƒ“ แƒฃแƒœแƒ“แƒ แƒ›แƒแƒซแƒ”แƒ‘แƒœแƒแƒ— แƒžแƒ แƒแƒ“แƒฃแƒฅแƒขแƒ˜, แƒแƒ˜แƒ แƒฉแƒ˜แƒแƒ— แƒ—แƒฅแƒ•แƒ”แƒœแƒ˜ แƒ›แƒ˜แƒฌแƒแƒ“แƒ”แƒ‘แƒ˜แƒก แƒ›แƒ”แƒ—แƒแƒ“แƒ˜ แƒจแƒ”แƒ›แƒแƒฌแƒ›แƒ”แƒ‘แƒ˜แƒก แƒ“แƒ แƒแƒก แƒ“แƒ แƒ›แƒ˜แƒ˜แƒขแƒแƒœแƒแƒ— แƒ˜แƒ’แƒ˜ แƒ—แƒฅแƒ•แƒ”แƒœแƒก แƒแƒ“แƒ’แƒ˜แƒšแƒแƒก.
  • แƒ™แƒ˜แƒ—แƒฎแƒ•แƒ: Driving Digital Strategy: A Guide to Reimagining แƒฎแƒ”แƒšแƒ›แƒ˜แƒกแƒแƒฌแƒ•แƒ“แƒแƒ›แƒ˜แƒ แƒแƒœแƒšแƒแƒ˜แƒœ แƒจแƒแƒžแƒ˜แƒœแƒ’แƒ˜แƒกแƒ—แƒ•แƒ˜แƒก Georgia-แƒจแƒ˜?

    แƒžแƒแƒกแƒฃแƒฎแƒ˜: แƒ“แƒ˜แƒแƒฎ, Ubuy Georgia-แƒจแƒ˜ แƒ”แƒก แƒžแƒ แƒแƒ“แƒฃแƒฅแƒขแƒ˜ แƒ—แƒฅแƒ•แƒ”แƒœแƒ—แƒ•แƒ˜แƒก แƒฎแƒ”แƒšแƒ›แƒ˜แƒกแƒแƒฌแƒ•แƒ“แƒแƒ›แƒ˜แƒ แƒ’แƒแƒœแƒ˜แƒ•แƒ แƒฃแƒš แƒคแƒแƒกแƒแƒ“.. Driving Digital Strategy: A Guide to Reimagining แƒแƒ  แƒแƒ แƒ˜แƒก แƒฎแƒ”แƒšแƒ›แƒ˜แƒกแƒแƒฌแƒ•แƒ“แƒแƒ›แƒ˜ แƒแƒ“แƒ’แƒ˜แƒšแƒแƒ‘แƒ แƒ˜แƒ•แƒแƒ“, แƒ›แƒแƒ’แƒ แƒแƒ› แƒจแƒ”แƒ’แƒ˜แƒซแƒšแƒ˜แƒแƒ— แƒ’แƒ•แƒฏแƒ”แƒ แƒแƒ“แƒ”แƒก แƒฉแƒ•แƒ”แƒœแƒ˜ แƒ”แƒฅแƒกแƒžแƒ แƒ”แƒก แƒ›แƒ˜แƒฌแƒแƒ“แƒ”แƒ‘แƒ˜แƒก แƒกแƒ”แƒ แƒ•แƒ˜แƒกแƒ”แƒ‘แƒ˜.
  • แƒ™แƒ˜แƒ—แƒฎแƒ•แƒ: แƒ แƒแƒ›แƒ“แƒ”แƒœแƒ˜ แƒ“แƒ แƒ แƒกแƒญแƒ˜แƒ แƒ“แƒ”แƒ‘แƒ แƒžแƒ แƒแƒ“แƒฃแƒฅแƒขแƒ˜แƒก แƒ›แƒ˜แƒฆแƒ”แƒ‘แƒแƒก แƒจแƒ”แƒ™แƒ•แƒ”แƒ—แƒ˜แƒก แƒ’แƒแƒคแƒแƒ แƒ›แƒ”แƒ‘แƒ˜แƒก แƒจแƒ”แƒ›แƒ“แƒ”แƒ’?

    แƒžแƒแƒกแƒฃแƒฎแƒ˜: แƒ—แƒฅแƒ•แƒ”แƒœแƒ˜ แƒจแƒ”แƒ™แƒ•แƒ”แƒ—แƒ˜แƒšแƒ˜ แƒžแƒ แƒแƒ“แƒฃแƒฅแƒขแƒ˜แƒก แƒ›แƒ˜แƒฌแƒแƒ“แƒ”แƒ‘แƒ˜แƒก แƒ“แƒ แƒ แƒ’แƒแƒœแƒกแƒฎแƒ•แƒแƒ•แƒ“แƒ”แƒ‘แƒ แƒ—แƒฅแƒ•แƒ”แƒœ แƒ›แƒ˜แƒ”แƒ  แƒจแƒ”แƒ™แƒ•แƒ”แƒ—แƒ˜แƒšแƒ˜ แƒ“แƒ แƒ›แƒ˜แƒฌแƒแƒ“แƒ”แƒ‘แƒ˜แƒก แƒ›แƒ”แƒ—แƒแƒ“แƒ˜แƒก แƒ›แƒ˜แƒฎแƒ”แƒ“แƒ•แƒ˜แƒ—, แƒ แƒแƒ›แƒ”แƒšแƒ˜แƒช แƒแƒ แƒฉแƒ”แƒฃแƒšแƒ˜แƒ.. แƒ›แƒ˜แƒฌแƒแƒ“แƒ”แƒ‘แƒ˜แƒก แƒกแƒแƒ•แƒแƒ แƒแƒฃแƒ“แƒ แƒ“แƒ แƒ แƒ›แƒ˜แƒ—แƒ˜แƒ—แƒ”แƒ‘แƒฃแƒšแƒ˜แƒ แƒจแƒ”แƒ™แƒ•แƒ”แƒ—แƒ˜แƒก แƒžแƒ แƒแƒชแƒ”แƒกแƒจแƒ˜, แƒแƒกแƒ” แƒ แƒแƒ› แƒจแƒแƒžแƒ˜แƒœแƒ’แƒ˜แƒก แƒ“แƒ แƒแƒก แƒ˜แƒงแƒแƒ•แƒ˜แƒ— แƒฃแƒงแƒฃแƒ แƒแƒ“แƒฆแƒ”แƒ‘แƒ.

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แƒ›แƒœแƒ˜แƒจแƒ•แƒœแƒ”แƒšแƒแƒ•แƒแƒœแƒ˜ แƒ˜แƒœแƒคแƒแƒ แƒ›แƒแƒชแƒ˜แƒ

  • แƒจแƒ”แƒ–แƒฆแƒฃแƒ“แƒ•แƒ”แƒ‘แƒ˜: แƒ’แƒ—แƒฎแƒแƒ•แƒ—, แƒ’แƒแƒ˜แƒ—แƒ•แƒแƒšแƒ˜แƒกแƒฌแƒ˜แƒœแƒแƒ—, แƒ แƒแƒ› แƒกแƒแƒ–แƒฆแƒ•แƒแƒ แƒ’แƒแƒ แƒ”แƒ— แƒ’แƒแƒ’แƒ–แƒแƒ•แƒœแƒ˜แƒšแƒ˜ แƒžแƒ แƒแƒ“แƒฃแƒฅแƒขแƒ”แƒ‘แƒ˜แƒกแƒ—แƒ•แƒ˜แƒก แƒ›แƒฌแƒแƒ แƒ›แƒแƒ”แƒ‘แƒšแƒ˜แƒก แƒ’แƒแƒ แƒแƒœแƒขแƒ˜แƒ แƒจแƒ”แƒ˜แƒซแƒšแƒ”แƒ‘แƒ แƒแƒ  แƒ˜แƒงแƒแƒก แƒ›แƒแƒฅแƒ›แƒ”แƒ“แƒ˜; แƒ›แƒฌแƒแƒ แƒ›แƒแƒ”แƒ‘แƒšแƒ˜แƒก แƒ›แƒแƒ›แƒกแƒแƒฎแƒฃแƒ แƒ”แƒ‘แƒ˜แƒก แƒžแƒแƒ แƒแƒ›แƒ”แƒขแƒ แƒ”แƒ‘แƒ˜ แƒจแƒ”แƒ˜แƒซแƒšแƒ”แƒ‘แƒ แƒแƒ  แƒ˜แƒงแƒแƒก แƒฎแƒ”แƒšแƒ›แƒ˜แƒกแƒแƒฌแƒ•แƒ“แƒแƒ›แƒ˜; แƒžแƒ แƒแƒ“แƒฃแƒฅแƒขแƒ˜แƒก แƒ˜แƒœแƒกแƒขแƒ แƒฃแƒฅแƒชแƒ˜แƒ”แƒ‘แƒ˜ แƒ“แƒ แƒฃแƒกแƒแƒคแƒ แƒ—แƒฎแƒแƒ”แƒ‘แƒ˜แƒก แƒ’แƒแƒคแƒ แƒ—แƒฎแƒ˜แƒšแƒ”แƒ‘แƒ”แƒ‘แƒ˜ แƒจแƒ”แƒ˜แƒซแƒšแƒ”แƒ‘แƒ แƒแƒ  แƒ˜แƒงแƒแƒก แƒ“แƒแƒœแƒ˜แƒจแƒœแƒฃแƒšแƒ”แƒ‘แƒ˜แƒก แƒฅแƒ•แƒ”แƒงแƒœแƒ˜แƒก แƒ”แƒœแƒแƒ–แƒ”; แƒžแƒ แƒแƒ“แƒฃแƒฅแƒขแƒ”แƒ‘แƒ˜ (แƒ“แƒ แƒ›แƒแƒกแƒ—แƒแƒœ แƒ“แƒแƒ™แƒแƒ•แƒจแƒ˜แƒ แƒ”แƒ‘แƒฃแƒšแƒ˜ แƒ›แƒแƒกแƒแƒšแƒ”แƒ‘แƒ˜) แƒจแƒ”แƒ˜แƒซแƒšแƒ”แƒ‘แƒ แƒแƒ  แƒ˜แƒงแƒแƒก แƒจแƒ”แƒ›แƒฃแƒจแƒแƒ•แƒ”แƒ‘แƒฃแƒšแƒ˜ แƒ“แƒแƒœแƒ˜แƒจแƒœแƒฃแƒšแƒ”แƒ‘แƒ˜แƒก แƒฅแƒ•แƒ”แƒงแƒœแƒ˜แƒก แƒกแƒขแƒแƒœแƒ“แƒแƒ แƒขแƒ”แƒ‘แƒ˜แƒก, แƒกแƒžแƒ”แƒชแƒ˜แƒคแƒ˜แƒ™แƒแƒชแƒ˜แƒ”แƒ‘แƒ˜แƒกแƒ แƒ“แƒ แƒ›แƒแƒ แƒ™แƒ˜แƒ แƒ”แƒ‘แƒ˜แƒก แƒ›แƒแƒ—แƒฎแƒแƒ•แƒœแƒ”แƒ‘แƒ˜แƒก แƒจแƒ”แƒกแƒแƒ‘แƒแƒ›แƒ˜แƒกแƒแƒ“; แƒ“แƒ แƒžแƒ แƒแƒ“แƒฃแƒฅแƒขแƒ”แƒ‘แƒ˜ แƒจแƒ”แƒ˜แƒซแƒšแƒ”แƒ‘แƒ แƒแƒ  แƒจแƒ”แƒ”แƒกแƒแƒ‘แƒแƒ›แƒ”แƒ‘แƒแƒ“แƒ”แƒก แƒ“แƒแƒœแƒ˜แƒจแƒœแƒฃแƒšแƒ”แƒ‘แƒ˜แƒก แƒฅแƒ•แƒ”แƒงแƒœแƒ˜แƒก แƒซแƒแƒ‘แƒ•แƒ˜แƒกแƒ แƒ“แƒ แƒกแƒฎแƒ•แƒ แƒ”แƒšแƒ”แƒฅแƒขแƒ แƒ แƒกแƒขแƒแƒœแƒ“แƒแƒ แƒขแƒ”แƒ‘แƒก (แƒกแƒแƒญแƒ˜แƒ แƒแƒ”แƒ‘แƒ˜แƒก แƒจแƒ”แƒ›แƒ—แƒฎแƒ•แƒ”แƒ•แƒแƒจแƒ˜ แƒกแƒแƒญแƒ˜แƒ แƒแƒ แƒแƒ“แƒแƒžแƒขแƒ”แƒ แƒ˜ แƒแƒœ แƒ’แƒแƒ“แƒแƒ›แƒงแƒ•แƒแƒœแƒ˜). แƒ›แƒ˜แƒ›แƒฆแƒ”แƒ‘แƒ˜ แƒžแƒแƒกแƒฃแƒฎแƒ˜แƒกแƒ›แƒ’แƒ”แƒ‘แƒ”แƒšแƒ˜แƒ แƒฃแƒ–แƒ แƒฃแƒœแƒ•แƒ”แƒšแƒงแƒแƒก, แƒ แƒแƒ› แƒžแƒ แƒแƒ“แƒฃแƒฅแƒขแƒ˜ แƒ™แƒแƒœแƒแƒœแƒ˜แƒ”แƒ แƒแƒ“ แƒจแƒ”แƒ›แƒแƒ˜แƒขแƒแƒœแƒแƒก แƒ“แƒแƒœแƒ˜แƒจแƒœแƒฃแƒšแƒ”แƒ‘แƒ˜แƒก แƒฅแƒ•แƒ”แƒงแƒแƒœแƒแƒจแƒ˜. Ubuy-แƒก แƒแƒœ แƒ›แƒ˜แƒกแƒ˜ แƒแƒคแƒ˜แƒšแƒ˜แƒ แƒ”แƒ‘แƒฃแƒšแƒ˜ แƒžแƒ˜แƒ แƒ”แƒ‘แƒ˜แƒก แƒ›แƒ”แƒจแƒ•แƒ”แƒแƒ‘แƒ˜แƒ— แƒจแƒ”แƒ™แƒ•แƒ”แƒ—แƒ˜แƒกแƒแƒก แƒ›แƒ˜แƒ›แƒฆแƒ”แƒ‘แƒ˜ แƒแƒ แƒ˜แƒก แƒ แƒ”แƒ’แƒ˜แƒกแƒขแƒ แƒ˜แƒ แƒ”แƒ‘แƒฃแƒšแƒ˜ แƒ˜แƒ›แƒžแƒแƒ แƒขแƒ˜แƒแƒ แƒ˜ แƒ“แƒ แƒ›แƒแƒœ แƒฃแƒœแƒ“แƒ แƒ’แƒแƒ˜แƒ—แƒ•แƒแƒšแƒ˜แƒกแƒฌแƒ˜แƒœแƒแƒก แƒ“แƒแƒœแƒ˜แƒจแƒœแƒฃแƒšแƒ”แƒ‘แƒ˜แƒก แƒฅแƒ•แƒ”แƒงแƒœแƒ˜แƒก แƒงแƒ•แƒ”แƒšแƒ แƒ™แƒแƒœแƒแƒœแƒ˜ แƒ“แƒ แƒ“แƒ”แƒ‘แƒฃแƒšแƒ”แƒ‘แƒ.
  • Ubuy-แƒ–แƒ” แƒฉแƒแƒ›แƒแƒ—แƒ•แƒšแƒ˜แƒšแƒ˜ แƒงแƒ•แƒ”แƒšแƒ แƒžแƒ แƒแƒ“แƒฃแƒฅแƒขแƒ˜ แƒแƒ  แƒแƒ แƒ˜แƒก แƒ’แƒแƒงแƒ˜แƒ“แƒ•แƒแƒจแƒ˜, แƒ แƒแƒ“แƒ’แƒแƒœ Ubuy แƒแƒ แƒ˜แƒก แƒ’แƒšแƒแƒ‘แƒแƒšแƒฃแƒ แƒ˜ แƒกแƒแƒซแƒ˜แƒ”แƒ‘แƒ แƒกแƒ˜แƒกแƒขแƒ”แƒ›แƒ แƒ“แƒ แƒžแƒ แƒแƒ“แƒฃแƒฅแƒขแƒ”แƒ‘แƒ˜ แƒ”แƒฅแƒ•แƒ”แƒ›แƒ“แƒ”แƒ‘แƒแƒ แƒ”แƒ‘แƒ แƒกแƒแƒ”แƒฅแƒกแƒžแƒแƒ แƒขแƒ/แƒกแƒแƒ•แƒแƒญแƒ แƒ แƒ แƒ”แƒ’แƒฃแƒšแƒแƒชแƒ˜แƒ”แƒ‘แƒก.

GEL 141

GEL 162

แƒจแƒ”แƒฃแƒ™แƒ•แƒ”แƒ—แƒ”แƒ— แƒแƒฎแƒšแƒแƒ•แƒ” แƒ“แƒ แƒ›แƒ˜แƒ˜แƒฆแƒ”แƒ— แƒจแƒแƒ‘แƒแƒ—แƒ˜, แƒแƒฅแƒขแƒแƒ›แƒ‘แƒ”แƒ แƒ˜ 10

QTY:

แƒ›แƒแƒ แƒแƒ’แƒจแƒ˜ แƒ“แƒแƒ แƒฉแƒ”แƒœแƒ˜แƒšแƒ˜แƒ แƒ›แƒฎแƒแƒšแƒแƒ“ 6 แƒ”แƒ แƒ—แƒ”แƒฃแƒšแƒ˜.
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