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ერთეულის #:
60874
Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions
ერთეულის #:
60874
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Predictably Irrational by Dan Ariely presents systematic and predictable behaviors that lead to irrational decision making
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What Stands Out
Behavioral Insights
Explores the irrational behaviors that influence decisions, offering readers profound insights into human psychology and how context affects choice.
Expanded Edition
Includes updated research and additional examples, enriching understanding of economics intertwined with human behavior and enhancing learning for a diverse audience.
Illustrated Format
Visually engaging illustrations aid comprehension, making complex concepts accessible and appealing to readers, fostering deeper connection with content.
Პროდუქტის აღწერილობა
- Revised and expanded edition of 'Predictably Irrational' by Dan Ariely
- Challenges common assumptions about rational decision-making
- Explores systematic and predictable irrational behaviors
- Addresses various daily life decisions like drinking coffee and choosing a romantic partner
- Bestselling book on New York Times, with a thought-provoking analysis
- Other related books by the author: 'Irrationally Yours', 'The Honest Truth About Dishonesty', 'Dollars and Sense', and 'The Upside of Irrationality'
| Publisher | Harper Perennial |
| Publication date | April 27, 2010 |
| Edition | Revised and Expanded ed. |
| Language | English |
| Print length | 384 pages |
| ISBN-10 | 0061353248 |
| ISBN-13 | 978-0061353246 |
| Item Weight | 2.31 pounds (1.05 kg) |
| Reading age | 18 years and up |
| Dimensions | 5.31 x 0.86 x 8 inches (13.5 x 2.2 x 20.3 cm) |
Who Should Buy?
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Behavioral Science Enthusiasts
Individuals interested in understanding psychological and behavioral economics will find valuable insights throughout the book.
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Business Professionals
Professionals in marketing and management can use the insights to enhance decision-making and improve customer engagement strategies.
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Students of Psychology
College students studying psychology or human behavior will gain a solid foundation in behavioral economics principles from this book.
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Hardcore Skeptics
Readers who distrust behavioral science theories may find the concepts unconvincing and overly simplistic in application.
პროდუქტის აღწერილობა
Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions
გაქვთ რაიმე შეკითხვა? მოგვმართეთ ჩათში
მომხმარებელთა კითხვები და პასუხები
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კითხვა:
What is the main theme of 'Predictably Irrational'?
პასუხი: The main theme of 'Predictably Irrational' is that human decision-making is often not as rational as we believe. Dan Ariely illustrates how various hidden psychological forces influence our choices, leading us to make predictable decisions that may defy logic. Understanding these patterns can help improve decision-making in various fields, such as marketing, economics, and personal finance. -
კითხვა:
Who is the author of 'Predictably Irrational'?
პასუხი: 'Predictably Irrational' is authored by Dan Ariely, a renowned behavioral economist. Ariely's work focuses on understanding the irrational behavior of humans in a systematic way. His insights are based on extensive research and experiments that reveal the complexities of human decision-making, making this book a significant contribution to the fields of economics and psychology. -
კითხვა:
Is 'Predictably Irrational' suitable for academic studies?
პასუხი: Yes, 'Predictably Irrational' is highly suitable for academic studies, particularly in psychology, economics, and behavioral science courses. Its accessible writing style and compelling research findings make it an excellent resource for both students and educators. The book is often used in lectures and reading lists to illustrate key concepts in human behavior and decision-making. -
კითხვა:
What are some key concepts discussed in the book?
პასუხი: Key concepts in 'Predictably Irrational' include anchoring, the influence of expectations, the impact of social norms, and how emotions affect decision-making. Ariely discusses how these factors often lead individuals to make choices that contradict traditional economic theories of rational behavior. Each chapter provides engaging examples that illustrate these principles in real-world contexts, helping readers grasp the complexities of their own decisions. -
კითხვა:
Can I use 'Predictably Irrational' in my professional life?
პასუხი: 'Predictably Irrational' provides valuable insights that can be applied in various professional settings, especially in marketing, sales, and management. By understanding the psychological factors influencing consumer behavior, professionals can design better products, craft effective marketing strategies, and improve negotiations. This book serves as a practical guide to enhancing decision-making processes in a work environment. -
კითხვა:
What format is the revised edition available in?
პასუხი: The revised edition of 'Predictably Irrational' is available in paperback format, which offers durability and easy readability. Additionally, the book features illustrations that enhance the understanding of key concepts discussed within. This format is particularly beneficial for readers who prefer a tactile experience and enjoy the engagement that visuals bring to the learning process. -
კითხვა:
Are there any illustrations in this edition?
პასუხი: Yes, the revised and expanded edition of 'Predictably Irrational' includes illustrations that complement the text. These visuals help clarify complex ideas and enhance the reader's grasp of the psychological principles Ariely discusses. The inclusion of illustrations makes the book more engaging and accessible, particularly for visual learners. -
კითხვა:
What audiences would benefit from reading this book?
პასუხი: 'Predictably Irrational' appeals to a broad audience including students, professionals in business and marketing, and anyone interested in psychology and behavioral economics. It is beneficial for those looking to understand how their decisions are influenced by irrational factors, as well as marketers seeking to better connect with consumers. The book's relatable examples make it a compelling read for a diverse range of readers. -
კითხვა:
Where can I buy 'Predictably Irrational' in Georgia?
პასუხი: You can purchase 'Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions' from Ubuy in Georgia. Ubuy is a reliable online retailer that offers a wide selection of books and other products, ensuring a convenient shopping experience. Simply visit their website, search for the book, and complete your order for a seamless purchase. -
კითხვა:
What are the benefits of reading 'Predictably Irrational'?
პასუხი: 'Predictably Irrational' provides numerous benefits, including a deeper understanding of the factors that govern our decisions and the ability to recognize our own biases. By exploring Ariely’s research, readers can learn how to make better choices in personal and professional contexts. Additionally, this knowledge can foster improved critical thinking skills, making the book not just informative, but transformative.
Statistics Editorial Review
Predictably Irrational is a fascinating book that explores the irrational decisions we make, even when we believe we are behaving rationally. The author shares use case stories to make the book more interesting than others in the genre. It is a marketing classic that provides insights into how consumers and humans think in everyday transactions. While some reviewers found the writing style boring and felt that the experiments were predictable and incomplete, overall, the book offers practical implications and valuable insights.
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Დადებითი
- Use case stories make it more interesting than other books in the genre
- Offers insights into how consumers and humans think in everyday transactions
- Provides practical implications
მინუსები
- Writing style can be boring
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მახასიათებლები და უპირატესობები
- Revised and expanded edition of the New York Times bestseller
- Common assumption of rational behavior is refuted
- Misguided behaviors are systematic and predictable
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